In December 2010, Eurasia Partnership Foundation (EPF) organized a large-scale consultation on Alternative resources in Armenian media. The methodology of a 4-day consultation’s relied on the creative games technologies. The methodology of Creative Games is called Methodology of Systemic Thought-Activity (MSTA). Over 50 Participants including media professionals, NGOs, government officials, the business community, high-tech industry, international organizations and representatives of the general public discussed issues related to the production of content expected by Media consumers, in what cultural environment media is functioning, what are the challenges of the modern digital world as well as the media market approaches. The final report on the consultation was presented to participants and the variety of the stakeholders in February 2011.